Google Alerts: https://www.google.com/alerts
Why: to get emails alerting you about certain topics, which can help in your asset building.
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term(s).
Google Docs and/or Google Sheets: https://www.google.com/sheets/about/
Why: easy way to organize (access from any computer) and share working/living/breathing documents (you will always have the latest version of a spreadsheet or document, and you can collaborate online with others).
Google Docs is a free Web-based application in which documents and spreadsheets can be created, edited and stored online. Files can be accessed from any computer with an Internet connection and a full-featured Web browser. … Google Docs is compatible with most presentation software and word processor applications.
Google Drive, or DropBox, or similar Cloud Storage: https://www.google.com/drive/
Why: easy way to organize assets and documents (i.e. images, gifs, videos, pdfs), and share folders so team members can also add assets
Google Drive allows users to store files in the cloud, synchronize files across devices, and share files. Google Drive encompasses Google Docs, Sheets and Slides, an office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more.
Social Media Marketing: Tools of the Trade 